Traveller Whiskey Full Proof Review: 121-Proof Release

Chris Stapleton and Buffalo Trace Master Distiller Harlen Wheatley just dropped Traveller Whiskey Full Proof, a 121-proof expression that cranks up the intensity of their award-winning Blend No. 40 without losing the smooth drinkability that made the original a hit. Priced at $39.99 and rolling out nationwide in February 2026, this marks the first line extension since Traveller launched in early 2024. The decision to bottle at 121 proof came from a backstage tasting where Stapleton and his band tested different proofs and picked the clear winner—a blend that delivers more punch while keeping that easy-sipping character intact.

What You're Getting in the Bottle

Traveller Full Proof comes in at 121 proof (60.5% ABV), significantly higher than the original 90-proof Blend No. 40. The suggested retail is $39.99 for a 750ml bottle, which puts it in solid value territory for a higher-proof American whiskey from Buffalo Trace. It's available now through Sazerac's distributor network to liquor stores, bars, and restaurants across the country. This is a permanent addition to the Traveller lineup, not a limited seasonal drop, though initial inventory rolled out in February 2026. The whiskey uses the same blended approach as the original—combining different whiskeys to create a balanced profile—but the team adjusted the blend and proof to bring forward flavors that weren't as prominent at 90 proof. According to Harlen Wheatley, blended whiskey responds differently to proof changes compared to straight bourbon, revealing new characteristics at higher strength.

Why This Release Matters

Traveller has become one of the fastest-growing whiskey brands globally since its 2024 debut, and this Full Proof expression shows the brand isn't just riding on Stapleton's name recognition. The collaboration between a Grammy-winning artist and one of the industry's most respected master distillers has produced genuine innovation in the blended whiskey category, which often gets overlooked compared to straight bourbon. At under $40, a 121-proof whiskey from Buffalo Trace offers serious value—most barrel-strength or high-proof releases from the distillery command significantly higher prices. The approachability angle is key here: Stapleton mentioned he typically drinks higher-proof and barrel-strength bottles, but the goal was creating something that even casual whiskey drinkers could enjoy neat or on the rocks without dilution. For retailers and bars, it's a versatile bottle that appeals to both proof hounds looking for intensity and everyday drinkers curious about stepping up from standard 80-90 proof offerings.

Flavor Profile Breakdown

Traveller Full Proof showcases amplified notes of caramelized sugar, baking spice, and toasted oak according to the official tasting notes. The higher proof brings forward layers that include vanilla, warm toffee, and dark fruit—flavors present in the original blend but more pronounced here. The finish stretches longer than the 90-proof version, with the added depth and complexity you'd expect from the proof bump. The distillery emphasizes that this isn't just the original formula bottled at higher strength; they adjusted the blend specifically to work at 121 proof, ensuring the increased alcohol doesn't overpower the balance. For those who typically add water or ice to their whiskey, this gives you more room to customize your pour while still maintaining robust flavor.

Common Questions About Traveller Full Proof

Where can I buy Traveller Whiskey Full Proof near me?

Traveller Full Proof is available nationwide through Sazerac's distribution network at liquor stores, bars, and restaurants. Check with your local liquor retailer or use the store locator at travellerwhiskey.com to find bottles in your area. The February 2026 rollout means it should be hitting shelves at most major retailers now, though availability varies by market and distributor allocation.

How does the 121-proof version compare to regular Traveller Whiskey?

The Full Proof expression delivers more intensity and amplified flavors compared to the original 90-proof Blend No. 40, with stronger notes of caramelized sugar, toffee, dark fruit, and oak. The blend recipe was adjusted specifically for the higher proof, not just bottled at higher strength. Both share the same approachable, smooth character, but Full Proof offers longer finish and more complexity for drinkers who want bolder flavor without harshness.

Is Traveller Full Proof worth the $40 price tag?

At $39.99, Traveller Full Proof represents solid value for a 121-proof American whiskey from Buffalo Trace Distillery. Most high-proof or barrel-strength releases from respected distilleries run $50-80 or more, making this an accessible entry point for drinkers curious about higher-proof whiskey. The quality of the blend and the versatility—enjoyable neat, on the rocks, or with water—justify the price for both everyday sippers and collectors.

What's the difference between blended whiskey and straight bourbon?

Blended whiskey combines different whiskeys to create a specific flavor profile, offering more flexibility in achieving balance and consistency. Straight bourbon must meet strict requirements including at least 51% corn mashbill and aging in new charred oak barrels. Traveller is a blended American whiskey, which allows Master Distiller Harlen Wheatley to select and combine whiskeys that deliver the approachable character the brand targets, with different flavor responses to proof changes compared to single-barrel or straight bourbon releases.

Can beginners drink 121-proof whiskey straight?

Traveller Full Proof was specifically designed to remain approachable even at 121 proof, making it more beginner-friendly than many high-proof whiskeys. If you're new to higher-proof spirits, start with a small pour and consider adding a few drops of water or ice to open up the flavors and reduce the alcohol intensity. The smooth, balanced character means you won't get the harsh burn that some barrel-strength whiskeys deliver, but take your time and find the dilution level that works for your palate.