Established in 1573, #8 Most Valuable Spirit Brand in the World.
The cellar of Luzhou Laojiao was established in 1573. It is one of the oldest cellars in the world. Today, it is also one of the most valuable liquor brands in the world ranked at number 8, just ahead of Jack Daniel’s. Bainian literally translates to “hundred years.” Its quality is exceptional and it is brilliantly smooth as well as flavorful. You can enjoy it at room temperature or serve it chilled.